The market supervision department of Jiangsu Province stresses the overall situation、Raise the bar、Strict requirements，Always maintain a high-pressure posture against false and illegal advertising，Strictly manage and control the publication of illegal advertisements，Stick to the bottom line of advertising supervision，The order of the province's advertising market has been further regulated。The first is to conscientiously implement the requirements of General Secretary Xi Jinping's "advertising and propaganda should also be oriented".，Strengthen ad-oriented management，Continuously improve political standing。The second is to focus on the "battle against financial risks"、"Clean Network Action" and other party and state decisions、The key work of the Provincial Party Committee and the Provincial Government，Make overall plans for the overall situation of advertising supervision。The third is to focus on people's livelihood hotspots，Highlight medical care、Medical devices、pharmaceuticals、foodstuff、金融广告等监管重点。四是突出互联网媒介，紧盯大媒体、大平台、大行业、大企业，建立重点互联网广告企业名录，开展互联网广告专项行动。五是创新监测方式，构建“传统媒体+互联网+户外”三位一体的广告监测体系。六是加强协同共治，Give play to the role of the joint conference system for the rectification of false and illegal advertisements，Cohesion of advertising supervision。2018years，Nearly 3,000 cases of false and illegal advertisements have been investigated and dealt with system-wide，The amount of fines and confiscations was nearly 50 million yuan，It has effectively curbed the chaos of false and illegal advertising。The Advertising Department of the former Provincial Administration for Industry and Commerce won the title of "Advanced Unit for the Creation of Financial Ecology in Jiangsu Province".。To deter violations，Improve the public's ability to recognize and prevent fraud，It is now from the cases of false and illegal advertisements that have been investigated and handled，Select a batch of typical cases，Released to the public。
One、Postal Savings Bank of China Co., Ltd. Yancheng Branch published illegal advertisements
The party posted an advertisement on the LED electronic display screen of the business department's outlets，Claim that "Xinxin Xiangrong B wealth management product of our bank won the 'Best Bank Open Wealth Management Product Award in China'"，However, the advertisement did not state that the award was actually held by the Securities Times in June 2015，The award won by the party is the "2015 Best Open Banking Wealth Management Product in China".，。2015years later, the parties did not receive similar awards。当事人在广告发布中省略了“2015”字样，直接宣称涉案理财产品是“中国最佳银行开放式理财产品奖”，致使宣传的曾获荣誉信息与实际情况不符。furthermore，当事人在广告中宣称“存满365天，预期年化收益可达4.8%。”等内容，对预期最高年化收益率作虚假宣传，There is no reasonable warning or warning about the possible risks and the assumption of risk liability。The party's advertising behavior，Article 25 of the Advertising Law was violated、Article 28, paragraph 2 (b).，2018May of the year，The Yancheng Administration for Industry and Commerce ordered the parties to stop publishing illegal advertisements，and imposed a fine of 300,000 yuan。
Two、Case of Xuzhou Huaihai Rural Commercial Bank Co., Ltd. publishing illegal advertisements
The parties published advertisements for the "Golden Lotus" wealth management product in their stores through roll-up banners and light boxes，The roll-up banner advertisement declares that "the product income is stable，higher than the deposit rate for the same period".，The lightbox advertisement declares "Golden Lotus Wealth Management，Launched guaranteed income wealth management products，There are many varieties、High yields"、"100% principal and interest guarantee will be provided at the expiration of the product" and so on，There is no reasonable reminder or warning about the possible risks and risk liability。The party's advertising behavior，Article 25 of the Advertising Law was violated，2018December，The Xuzhou Gulou District Administration for Market Regulation ordered the parties to stop publishing illegal advertisements，Eliminate the impact within the appropriate scope，and imposed a fine of 260,000 yuan。
Three、Case of Shanghai Xinchong Asset Management Co., Ltd. Qidong Branch publishing illegal advertisements
The parties used the WeChat public account to advertise their wealth management，It is claimed that "Xinchong Wealth has the most popular fixed income financial management model among the people" and other contents，In addition, there is no reasonable reminder or warning of possible risks and risk liabilities in investment and wealth management advertisements。The party's advertising behavior，违反了《广告法》第九条、第二十五条的规定，2018April，南通市启东市市场监督管理局责令当事人停止发布违法广告，并处以罚款20万元。
Four、江苏天天付支付科技有限公司发布违法广告案
当事人在网站上宣传“首批获得央行颁布的《支付业务许可证》企业之一”、"China's largest smart payment hardware operator" and "self-service terminal 500,000，Covering 300+ cities，30 million monthly service people...... In 2015, the transaction volume was as high as 900 billion+，The average annual growth rate is 295%".，and ad usage data、Statistical data, etc., do not indicate the source and expiration date。The party's advertising behavior，Violation of Article 9 (3) of the Advertising Law、Article 11 (2).、Article 28, paragraphs 1 and 2 (b).，2018July，Wuxi Jiangyin Municipal Administration for Market Regulation imposed a fine of 90,000 yuan on the party。
Five、Suzhou Mingshi Hospital published illegal advertisements
The person concerned publishes a medical advertisement on the website，Fictitiously obtained the "National Designated Unit for the Diagnosis and Treatment of Adolescent Axillary Odor"、"Jiangsu Province Key Armpit Odor Diagnosis and Treatment Demonstration Unit" and other honors；Under the advertising slogan "NM sweat gland localization ablation", mark "Patent No. 201510458697.1"，However, there is no such patent；Claimed to be "strongly recommended by the former Deputy Minister of Health"，The name of a staff member of a state agency was used；Claims that "NM sweat gland localization ablation" is "the best treatment for axillary odor"、"No recurrence，100% cure rate" and so on，The term "best" was used，I use a guaranteed efficacy、安全性和治愈率的广告用语。The party's advertising behavior，违反了《广告法》第四条第一款、第九条第（二）项、第（三）项、第十二条第二款、第十六条第一款第（二）项的相关规定，2018May of the year，苏州市吴中区市场监督管理局对当事人处以罚款20万元。
Six、扬州广陵艾菲斯医疗美容门诊部发布违法广告案
当事人在自设网站发布医疗广告，广告中使用“最尖端 最神秘”、“安全性最高、疗效最确切、舒适性最好”等广告用语；使用“安全无痛 零伤害”、“满意度率达到99.9%、超过85%的色斑治疗后效果突出”等广告用语；在未获授权的情况下，Claim that "Yangzhou iFace Hospital is the only certified and authorized hospital in East China of Allergan Company of the United States"；Fictitious sweepstakes。The party's advertising behavior，Violation of Article 9 (3) of the Advertising Law，Article 16 (1)、Subparagraph (2).，Article 28, paragraph 2 (a).，2018June，The Market Supervision and Administration Bureau of Guangling District, Yangzhou City, ordered the parties to stop publishing illegal advertisements，并处以罚款20万元。
Seven、Nanjing Zuoming Cloud Meal Technology Co., Ltd. published illegal advertisements
On the official website of the self-built Shalu Tea Making, the party claimed that its Shalu Tea Making brand was endorsed by the famous singer Chen Moumou, with a picture of Chen Moumou，It is called "Shalu tea making."，Famous superstar endorses Chen Moumou，Don't speak' to the aftertaste、That's right, it's him，Shocking endorsement of Shalu"、"The brand is endorsed by the famous singer Chen" and so on。As a matter of fact，Singer Chen Moumou did not endorse the brand，且当事人发布该广告被陈某某经纪公司实名举报。furthermore，当事人在广告宣传中将陈某某代言百威啤酒的图片进行处理，替换成陈某某手持沙麓制茶的图片，并将图片中酒瓶背景替换成了奶茶瓶。The party's advertising behavior，违反了《广告法》第二十八条规定， 2018August，The Nanjing Yuhuatai District Administration for Market Regulation ordered the parties to stop publishing illegal advertisements，并处以罚款20万元。
Eight、Suzhou Kaixi Pharmaceutical Co., Ltd. published illegal advertisements
The party advertised the facial masks it sold in the Tmall store as "up to 70 times penetrating"、"The penetration is 70 times higher than that of ordinary ones"，and used the "wrinkle removal."、Acne" and other terms。After investigation，The mask involved in the case was an ordinary cosmetic product，且对于“渗透力70倍”，当事人无证据证明。The party's advertising behavior，违反了《广告法》第十七条、第二十八条的规定，2018January，苏州市吴江区市场监督管理局责令当事人停止发布违法广告、消除影响，并处以罚款20万元。
Nine、江苏天之眼软件科技有限公司发布违法广告案
当事人为招揽某公司广告业务，借为其维护网站的便利，未经该公司授权或者同意，擅自在其网站网页上发布含有“一地学习，全国就业！毕业学员将由总部组织到北上广就业，确保高薪就业”等内容的广告，该广告中“确保高薪就业”属于对教育培训效果作出明示或者暗示的保证性承诺。The party's advertising behavior，违反了《广告法》第二十四条的规定，2018May of the year，宿迁市沭阳县市场监督管理局责令当事人改正违法行为，Eliminate the impact within the appropriate scope，并处以罚款10万元。
Ten、江苏学信职业培训学院发布违法广告案
当事人在网上发布培训广告，广告中宣称“5年输送7400多名学员成功考进银行”、“英国杜伦大学、帝国理工、香港大学、北京大学等全球各地的学子纷纷而来。”等无法证实的内容；宣称“包过”、“一次拿证”、“学信教师考编，包你入编”等对教育、培训的效果作出明示或者暗示的保证性承诺内容，并使用部分学员的名义和形象对培训项目作推荐、prove；广告中使用国家机关和国家机关工作人的形象和名义进行宣传，并宣称“最强能力训练平台”、“最受欢迎的银行面试班级”、“银行面试第一品牌”等内容。The party's advertising behavior，违反了《广告法》第四条，第九条第（二）项、第（三）项，第二十四条第（一）项、第（三）项，第二十八条第一款、第二款第（二）项规定，2018April，The Jiangsu Provincial Administration for Industry and Commerce ordered the parties to stop publishing illegal advertisements，并处以罚款20万元。